| Expiry period |
Lifetime |
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| Made in |
English |
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| Last updated at |
Fri Jun 2024 |
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| Level |
Beginner |
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| Total lectures |
24 |
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| Total quizzes |
0 |
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| Total duration |
251:29:24 Hours |
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| Total enrolment |
0 |
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| Number of reviews |
0 |
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| Short description |
Digital Marketing & Selling 101 is an introductory course that provides students with a comprehensive understanding of the fundamentals of digital marketing and selling. This course covers the basic principles, strategies, and techniques used in the digital marketing and selling industry, including search engine optimization, social media marketing, email marketing, and content marketing.
Through a combination of lectures, case studies, and hands-on exercises, students will learn how to develop effective digital marketing and selling campaigns that reach and engage target audiences. They will also gain practical skills in using various digital marketing tools and platforms, such as Google Analytics, Facebook Ads, and Mailchimp.
By the end of this course, students will have a solid understanding of the digital marketing and selling landscape and be able to apply their knowledge to real-world scenarios. This course is ideal for individuals who are interested in pursuing a career in digital marketing or for business owners who want to enhance their online presence and increase sales. No prior experience in digital marketing is required. |
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| Outcomes |
- 1. Understanding the basics of digital marketing: This includes learning about different digital marketing channels, such as social media, email marketing, search engine optimization (SEO), and pay-per-click (PPC) advertising.
- 2. Creating a digital marketing strategy: A successful digital marketing campaign requires a well-defined strategy. This involves setting goals, identifying target audiences, and choosing the right channels and tactics to reach them.
- 3. Utilizing data and analytics: Digital marketing is data-driven, and understanding how to collect, analyze, and use data is crucial for success. This includes tracking website traffic, measuring campaign performance, and making data-driven decisions.
- 4. Content creation and marketing: Content is a key component of digital marketing, and learning how to create and distribute high-quality content is essential. This includes writing blog posts, creating videos, and designing graphics.
- 5. Sales techniques and conversion optimization: Digital marketing and selling go hand in hand, and understanding sales techniques and conversion optimization can help improve the effectiveness of your campaigns. This includes learning about sales funnels, lead generation, and conversion rate optimization.
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| Requirements |
- 1. Understanding of Digital Marketing Strategies: A course in Digital Marketing & Selling 101 should cover the fundamentals of digital marketing strategies, including SEO, social media marketing, email marketing, and content marketing. This will provide students with a strong foundation to create effective marketing campaigns.
- 2. Knowledge of Digital Tools and Platforms: In today's digital age, it is essential to have a good understanding of various digital tools and platforms. A course in Digital Marketing & Selling 101 should cover popular tools such as Google Analytics, Facebook Ads, and Hootsuite, among others.
- 3. Content Creation and Management: Content is a crucial aspect of digital marketing, and a course in Digital Marketing & Selling 101 should cover the basics of content creation and management. This includes understanding how to create engaging content, optimize it for search engines, and distribute it effectively.
- 4. Data Analysis and Reporting: Digital marketing is data-driven, and it is essential to have a good understanding of data analysis and reporting. A course in Digital Marketing & Selling 101 should cover topics such as tracking and measuring key performance indicators (KPIs), interpreting data, and creating reports.
- 5. Sales and Conversion Techniques: A course in Digital Marketing & Selling 101 should also cover sales and conversion techniques. This includes understanding the sales funnel, lead generation, and conversion optimization strategies. Students should also learn how to use digital marketing to drive sales and increase conversions.
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